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Subject:      Duluth MN National Innovation Workshop
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NATIONAL INNOVATION WORKSHOP
For the Upper Midwest Region

MAKING INVENTION PAY
DULUTH,  MINNESOTA
September 9-10, 1994

A cooperative effort of Federal and regional programs to provide
practical guidance and information to innovative businesses,
entrepreneurs, and inventors

U.S. Department of Energy


Purpose

The purpose of this workshop is to help you as an innovator,
developer of new technologies, entrepreneur, or inventor bring
your ideas to the marketplace. A wide range of individual
workshops offers the opportunity for direct and personal
interaction with practical and "hands on" presenters.


Workshop Topics

The Invention Process

1.   Describing Your Idea Effectively - How  to describe a new
     technology, innovation, or invention when requesting
     evaluation, seeking financial support, or presenting the
     idea to others.

2.   Protecting Your Idea - Legal protection available to an
     inventor from idea through commercialization, using patents,
     trademarks, and/or copyrights.  Operation of the patenting
     system.

3.   Sources of Information - A display and discussion of general
     and specific information available to inventors. Technical
     and business information may include commercial and free
     computer databases, local library patent depositories,
     research available, and more.

Commercializing Inventions

4.   Commercializing Your Invention - Overview of alternative
     strategies and tactics for reaching the marketplace
     including licensing, joint ventures, and venturing.

5.   Estimating The Value of Your Invention - What is the
     difference between pricing and valuing the product?  How to
     estimate the commercial and financial worth of an idea,
     assess market value, and price the product.

6.   Licensing - When is licensing desirable or essential?  How
     to find a licensee, negotiate a license, and develop both
     domestic and inter-national license agreements.  An
     alternative to manufacturing and marketing an invention.

7.   Structuring An Organization to Grow - Legal and structural
     aspects of starting your business and planning for future
     growth of your product line, profits, and personnel.

8.   Business Planning - Detailed steps in developing a business
     plan, including market analysis, sales forecasting,
     staffing, cost projections, projected financial statements,
     capital requirements, and financing.

9.   Marketing Methods, Techniques, and Practices for Marketing
     and Selling New Technologies - Who your real markets are and
     what you must do to reach them.  How to identify and
     circumvent market and industry barriers.   Introduction to
     concepts such as market segmentation and product
     positioning.

10.  Early-Stage Financing - Discussion of various kinds and
     sources of financing available for different stages of
     technology development and business growth, including
     start-up, seed, operating, venture capital; limited
     partnerships; and public commercial financial institutions.
     Focus will be on early-stage financing for developing and
     testing new technologies for the marketplace.

Sources of Assistance

11.  Energy-Related Inventions Program (ERIP) - Discussion of
     program offering free technical evaluation by the National
     Institute of Standards and Technology and financial support
     by the U.S. Department of Energy.

12.  Small Business Innovation Research Program (SBIR) - Overview
     of Federal procurement program for small R & D firms that
     are developing innovative technologies.

13.  State and Local Sources of Assistance - Overview of programs
     that provide assistance to inventors and entrepreneurs, such
     as Small Business Development Centers, innovation or
     incubation centers, and technical assistance centers.

Special Topics

14.  Invention Scams - Don't fall for them. Learn the proper
     questions to ask of inventor assistance organizations to
     protect your idea and your pocketbook.

15.  Hands-On Patent Searching - Actual on-line computer searches
     of electronic data bases. Conduct patent searches, vendor
     searches, literature searches and find industry experts to
     assist in product development.

16.  The Nuts & Bolts of Producing - Meet with manufacturers and
     prototype lab managers to learn about facilities, production
     lines, equipment and scheduling important to product
     development.

17.  Biomedical Venturing and Assistive Technology - Meet with
     experts to discuss the unique factors in the evaluation and
     analysis of ventures and investment opportunities in the
     field of biomedical technology.

18.  Toy and Game Inventing - Learn the ins and outs of toy and
     game inventing and marketing from the experts who review
     hundreds of new ideas each year for major companies.

Notes

o    Special topics may be subject to change.
o    Subjects listed will be addressed by one or more workshop
     sessions.
o    Each workshop period will have 8-10 concurrent sessions so
     that during the 2 days participants may cover as many
     workshop topics as possible.
o    A final program schedule showing all topics will be
     distributed at registration.


Program

Friday, September 9, 1994

   7:00   Open Registration
   7:30   Continental Breakfast (provided)
   8:45   Opening Remarks
   9:00   Plenary Address Speaker:
          Dr. M. James Bensen, President,
          Bemidji State University
  10:15   Break
  10:30   Concurrent Workshops - Session 1
  12:00   Lunch (provided)
   1:00   Plenary Address Speakers:
          Paul and Susan Schurke,
          Wintergreen, Inc.
   2:00   Concurrent Workshops - Session 2
   3:15   Break
   3:30   Concurrent Workshops - Session 3
   5:00   Reception

Saturday, September 10, 1994

   8:15   Continental Breakfast (provided)
   9:00   Plenary Address Speaker:
          David A. Fussell,
          Venture Source International
  10:15   Break
  10:30   Concurrent Workshops - Session 4
  12:00   Lunch (provided)
   1:00   Plenary Address
          Speaker:Dr. Greg Bambenek,
          "Dr. Juice" - Osmed Research
   2:00   Concurrent Workshops - Session 5
   3:15   Break
   3:30   Concurrent Workshops - Session 6
   4:45   Adjourn (Door Prize Drawings)


Plenary Speakers

Dr. M. James Bensen - Former president of "Dunwoody," a
non-profit, endowed institute of technology in Minneapolis,
Minnesota, Dr. Bensen became president of Bemidji State
University on July 1, 1994.  His work and interests keep him
involved in speaking, consulting, and writing on a variety of
subjects including change, technology, educational excellence,
quality and the future.

Paul and Susan Schurke - Paul's expeditions to the North Pole
produced a need for warm and durable clothing, which led to
Susan's development of a new product line of outerwear.  Their
manufacturing/direct marketing business is located in Ely,
Minnesota.  Wintergreen, Inc.'s, story is a fascinating one with
local origins and international markets.

David A. Fussell - As president of a Fortune 200 company in
charge of new product development, David Fussell had a brainstorm
for an invention of his own.  After research and development of
the concept, he resigned as president of the company and never
looked back.  Mr. Fussell currently holds 11 patents, with five
pending.  He has negotiated licensing agreements with major U.S.
corporations and developed a tape series entitled "The Secret to
Making Your Invention a Reality."

Dr. Greg Bambenek - "Dr. Juice" is an entertaining inventor who
teaches sportspeople to use the power of biology to hunt and fish
more successfully.  Physician, anthropologist, outdoorsman and
naturalist, "Dr. Juice" has revolutionized fishing with fish
attractant products, biodegradable fishing lures and his newest
product,  DR. JUICE COVER SCENT R.


Regional Sponsors

Brewster Diversified Services
Fredrikson & Byron, P.A.
Merchant and Gould, P.A.
Minnesota Inventors' Congress
Minnesota Technology, Inc.
United Power Association
University of Minnesota-Duluth
  Center for Economic Development
  Natural Resources Research Institute
Minnesota Project Outreach
(Partial listing)

National Sponsors

American Intellectual Property Law Association
Association of Small Business Development Centers
Licensing Executives Society
National Technology Transfer Center
United Inventors Association -- USA
U.S. Department of Commerce
  (National Institute of Standards and Technology)
U.S. Department of Energy
Virginia Polytechnic Institute and State University


Future Workshops Scheduled and Local Contacts:

Anchorage, AK                     Paula Rasmus-Dede
September 23-24, 1994             (907) 272-4333

Iowa City, IA                     Paul D. Heath
October 28-29, 1994               (319) 335-3742
                                  1-800-253-723

Louisville, KY                    Kenneth L. Blanford
November 18-19, 1994              (502) 852-7854


For information on future workshops, contact:

Dr. Norris Bell,
NIW National Coordinator
Virginia Tech
2990 Telestar Court
Falls Church, VA 20042
(703) 698-6007
e-mail:  cenova@vtvm1.cc.vt.edu


Workshop Location

All sessions of "Making Invention Pay" will be held at the Duluth
Entertainment & Convention Center (DECC), 350 Harbor Drive.
Located on Duluth's waterfront, the DECC is also accessible by
skywalk from the Holiday Inn.

To access downtown: from I-35 Eastbound, exit at 5th Ave. West;
from I-35 Westbound, exit at Lake Ave.

Additional information about area attractions is available from
the Duluth Convention & Visitor's Bureau at 1-800-4-DULUTH.


Hotel Accommodations

The Holiday Inn is Duluth's convention center hotel and features
two restaurants, two pubs, and two swimming pools.  Make your
reservations early.  September is peak fall color season on Lake
Superior's North Shore!

A block of rooms has been reserved at a special NIW rate of
?55/single and ?63/double.  Be sure to mention the NIW for the
conference discount.

The Holiday Inn Duluth
Downtown Waterfront
1-800-477-7089 (U.S. and Canada)


Travel Arrangements

Northwest Airlines is the official airline for the Upper Midwest
NIW.  Call NWA Meeting Services Reservation Desk for airfare
discounts.  Please refer to ticket designator NM56J.  Travel
window September 5-13, 1994, for NIW discount.  Travel discounts
apply to U.S. and Canadian travelers.  Call 1-800-328-1111
(Monday through Friday 7:30 a.m. - 7:30 p.m. CDT)

=================================================================
Registration Form
Duluth, Minnesota, September 9-10, 1994

Yes, I will attend the Duluth, Minnesota, National Innovation
Workshop, Upper Midwest Region.  My check for the registration
fee of ?125.00 per person is enclosed.  The fee covers
instruction, materials, two breakfasts, two lunches, gala Friday
evening reception at the DECC and coffee breaks.

Name_____________________________________________________________

Title____________________________________________________________

Business Name____________________________________________________

Address__________________________________________________________

City/State/ZIP___________________________________________________

Telephone  (W)___________________________________________________

Fax______________________________________________________________

Please circle the number of the six workshops you are most
interested in attending.  This information will help us plan room
space.  It in no way obligates you to attend only those sessions
circled.  (See "Workshop Topics," 1-18, other side.)

The Invention Process:       1    2    3
Commercializing Inventions:  4    5    6    7    8    9    10
Sources of Assistance:      11   12   13
Special Topics:             14   15   16   17   18

If you have any special access or dietary requirements, or any
other special needs, please indicate by August 26:____________

______________________________________________________________


=================================================================


Make NIW registration checks payable to:

UMD NIW Conference


Mail registration form and checks to:

University of Minnesota-Duluth
Center for Economic Development
150 SBE
10 University Drive
Duluth, MN 55812-2496


For registration and program information, please contact:

(Ms.) M. Lee Jensen
UMD Center for Economic Development
Phone: (218) 726-8758
Fax: (218) 726-6338


No refunds will be made after August 30, 1994.  Substitutions are
accepted anytime.
